Revival & optimism mark OOH industry in 2024, but regulatory issues remain: Partho Ghose

As we conclude another year, it is essential to reflect on the key developments, challenges, and achievements that have shaped different sectors throughout the past 12 months. The year 2024 has been marked by dynamic shifts, rapid innovation, and the continued adaptation to both external factors and emerging trends.

Tribes Sports announces partnership with boxer Neeraj Goyat

Neeraj Goyat’s boxing career recently made a comeback with his performance during the Mike Tyson event live streamed on Netflix

Preparing OOH for a sustainable future

In this authored piece, Partho Ghose, highlights the importance of transitioning the Out-of-Home (OOH) advertising industry towards sustainability, discussing the shift to eco-friendly materials, the role of energy-efficient digital displays, and more.

Tribes Communication wins 8 awards at Dragons of Asia 2024

At the 24th Edition of the Dragons of Asia 2024 Awards held on October 18th in Kuala Lumpur, Tribes Communication, a leading integrated marketing communications agency, was ranked second in the continent.

Who among these nominees will bag the e4m Influencer of the Year 2023 title?

The seventh edition of e4m Influencer of the Year will be held in December at a star-studded ceremony in Gurugram. The award honours visionaries who have transformed the industry and inspired the next level of growth while progressively using innovative technology. The e4m Influencer of the Year 2023 title is set to honour the individual who has made a significant impact in the marketing and advertising world. The nominees for this prestigious award represent a diverse group of creators, each excelling in their niche. These individuals have driven meaningful conversations and demonstrated transformational leadership qualities and achievements over the years.

Tribes Communication launches Tribes Sports

The sport industry in India is expanding exponentially, with the sports management and marketing sectors experiencing significant growth and change. Increased spending on media, endorsements and sponsorships, rising importance of technology and data, coupled with the rise of sports leagues have essentially been the driving factors behind this growth and have spurred myriad opportunities in sports management.

2nd year running, Tribes Group is Presenting Partner for IMPACT 50 Most Influential Women

The IMPACT 50 Most Influential Women is a prestigious initiative celebrating the achievements and leadership of women in the media, marketing, and advertising industries. Now in its 15th year, the awards recognize trailblazing women who have made significant contributions to their fields, pushing the boundaries of innovation and leadership. This iconic event serves as a platform to honor female leaders who have shaped the industry’s landscape, showcasing their inspiring journeys and highlighting their influence on the business world.

A Commitment to Sustainability: Tribes Communication Unveils Eco-Friendly Office Premises

Tribes Communication, an integrated marketing communications agency, is proud to announce a significant milestone in its ongoing commitment to a sustainable future. As part of the organization’s broader vision of promoting sustainable business practices, Tribes Communication’s new office premises in Gurugram are free of single-use plastic and embrace eco-friendly practices that are focused on fostering a sustainable future.

HSBC partners with OMG, Tribes Communication to set up futuristic lounge

Tribes Communication, in collaboration with Omnicom Media Group India (OMG India) proudly announces its successful orchestration of HSBC's participation at the Global Fintech Festival (GFF) 2024, held at the Jio World Centre in Mumbai from August 28th to 30th.

Will OOH take a backseat this festive season?

As the festive season sweeps across India, cities come alive with celebrations. Streets are filled with people visiting pandals, shopping for gifts, and enjoying the vibrant atmosphere. For brands, this period is a prime opportunity to connect with audiences through Out-of-home (OOH) advertising.

Think outside the billboard

However, globally, brands have set new benchmarks by exploring diverse mediums beyond billboards. We've seen a supermarket aisle in the middle of a forest, a boat floating above a lake, a navigational system for sidewalks, and innovative use of everyday items like hangers, paper napkins etc. that are so unexpected, thus memorable.

The OOH industry is in the midst of a renaissance: Gour Gupta

In this context, Tribes Communications has emerged as a trailblazer. Founded in 2015, Tribes began as an OOH company and rapidly integrated digital advancements to redefine brand-audience connections.

Tribes Communication Appoints Himanka Das as Chief Strategy Officer

Tribes Communication has appointed Himanka Das as Chief Strategy Officer to lead the organization’s strategic vision and drive its ambitious expansion goals.

Tribes Communication Appoints Deep Sanyal as Group Chief Financial Officer

Deep Sanyal brings with him a wealth of experience and is a seasoned finance professional. With an experience of 26 years in the field of finance, Sanyal has worked in various industries including advertising and has been a strategic partner to the senior management.

Tribes Communication Partners with Influencer Ankit Baiyanpuriya for Honda Motorcycle and Scooter India’s Shine 100

Tribes Communication proudly announces its collaboration with renowned Indian influencer Ankit Baiyanpuriya for an impactful influencer campaign promoting Honda Motorcycle and Scooter India’s most loved Shine 100 motorcycle.

The Growing Tribe

In under a decade, Tribes Communication has evolved from an out-of-home (OOH) advertising firm into a full-spectrum marketing agency, offering services in brand activations, events, retail, rural marketing, sports marketing, digital marketing, content creation, and talent management.

Yasmeen Mishra appointed as President & Head at Tribes Communication

Yasmeen Mishra has been appointed by Tribes Communication for heading their Mumbai office.

As per her new role, Yasmeen will be leading the strategic inititiaves and business operations for the western region across units, further augmenting the footsteps of Tribes Communications in the market.

2024 General Elections: Outdoor advertising set to surge with Rs 400 crore political spends

The Ram Mandir inauguration set the tone for the return of OOH as an impactful marketing tool.

Ayodhya OOH ad rates saw a 150 percent growth before the event and experts predict at least 15X to 17X surge in OOH spends moving forward.

Tribes Communication collaborates with PHD Media for digital OOH campaign for HP Spectre x360

The campaign features digital displays showcasing the Spectre x360's latest features

HP Spectre x360 has AI powered features such as gesture control, auto framing and Glamcam. It is designed with gem cut corners, 2.8k OLED touchscreen, and a large haptic touchpad. It also has a 9 MP AI camera.

Anthony Paul Raj elevated to head Max OOH

Tribes Communications has announced the elevation of Anthony Paul Raj to head OOH at Max.

In his new role, Paul will be responsible for spearheading the OOH division of Max, steering strategic initiatives that will contribute to the company's growth and success in the dynamic and ever-evolving advertising and OOH landscape, the company said.

Swiggy Instamart unveils moment marketing initiative amidst India's dominance in CWC 2023

It came up with the concept of the first billboard with 'Game Adaptive Technology': The billboard changed its messaging according to real-time data points generated during the live match.

The platform teamed up with Sportskeeda, a live sports broadcasting platform, and leveraged their application programming interface (API) to extract live match data points.

Tribes Communication Appoints Meenal Brahmane as Group Creative Director

In her role, Brahmane will play a pivotal part in driving creative excellence and nd innovation across the agency's diverse portfolio of clients, the company stated in a press release.

A seasoned creative and media-agnostic thinker, Brahmane brings more than 15 years of experience in advertising and communication to the table, with a deep understanding of target audience, insight and consumer behaviour.

Tribes appoints Arpan Jain as Chief Creative Officer

Tribes Communication has appointed Arpan Jain as the chief creative officer (CCO). As per the company, Jain will take charge of Insync, Ignite and 1.618 Studios.

Prior to this role, Jain has worked as the national creative director at VMLY&R Commerce, a WPP group agency. As a member of VMLY&R Commerce’s Global Creative Council, he played a role in global creative transformations.

Tribes Communication onboards Tavleen Kaur as Senior Director Creative Strategy

Tribes Communication has appointed Tavleen Kaur as the Senior Director – Creative Strategy for INSYNC.

INSYNC is a specialized division within Tribes that handles agency business by providing integrated solutions in OOH, Advertising, Retail Marketing, and Experiential Activations.

Reha Rewal, Saurabh Chauhan elevated to National Creative Directors at Tribes Communications

Tribes Communications is excited to announce a significant milestone in its creative journey as Reha Rewal and Saurabh Chauhan are promoted to the positions of National Creative Directors at Max.

As National Creative Directors, Reha Rewal and Saurabh Chauhan will spearhead the creative direction for Max across its various offices.

Maruti Suzuki Appoints Tribes Communications, MOMS Outdoor Media & Lakshya Media As OOH Partners

Maruti Suzuki has appointed three agencies - Tribes Communications, MOMS Outdoor Media and Lakshya Media - to manage its out-of-home (OOH) advertising account.

The news was confirmed to exchange4media by Shashank Srivastava, Senior Executive Director - Marketing and Sales, Maruti Suzuki India.

Tribes Communication is OOH Media Agency of the Year

Tribes Communication Pvt Ltd was named ‘OOH Media Agency of the Year’ at the NEONS OOH Awards 2023. The 12th edition of NEONS OOH Conference & Awards held on May 17-18 at Taj Santacruz in Mumbai recognized and honoured creative excellence in out-of-home advertising design & innovation.

The star-studded awards light was graced by top industry leaders, brand heads and experts of agencies and media companies.

Tribes Group Acquires V-Square Media to create media entity praNetR Tribes

Tribes Group, an independent full-service media and advertising group, has acquired Bengaluru-based V Square Media, a branding, media, and marketing agency, and created a new entity - praNetR Tribes

This acquisition brings together the complementary strengths and expertise of both companies, paving the way for a new era of innovation and growth. By harnessing their collective strengths, praNetr Tribes aims to deliver unparalleled content, services, and experiences to audiences worldwide.

Tribes come on board as presenting partner for Impact 50 most Influential Women

The 2023 edition of the iconic IMPACT 50 Most Influential Women 2023 Awards has been announced.

These awards recognise and acknowledge the immense contribution, inspiring leadership and remarkable body of work done by trail-blazing women achievers from the Advertising, Media and Marketing worlds.

Tribes launches 1.618 Studios

Tribes has announced the launch of its non-traditional creative agency, 1.618 Studios.

The specialist brand derives its name from the 'Golden Ratio,' a mathematical concept applied to imbue harmony and aesthetic balance into design. It reinforces the agency’s commitment to strike the perfect balance between aesthetics and function, logic and emotion across its work, the company stated in a press release.