Yasmeen Mishra has been appointed by Tribes Communication for heading their Mumbai office. As per her new role, Yasmeen will be leading the strategic inititiaves and business operations for the western region across units, further augmenting the footsteps of Tribes Communications in the market.

With more than 24 years of wide ranging experience in marketing leadership across diversified industries which include Media, CPG, and Retail, Yasmeen is bringing vast expertise and knowledge.

From interning at Discovery Channel to heading marketing for Retail, CPG and Media brands, Yasmeen has spent most part of her professional journey understanding how brands and businesses have stories to tell their consumers. This in turn has taught her how to build brands through powerful storytelling.

Expressing her excitement about joining Tribes Communication, Yasmeen stated, “In an age where consumer attention is a scarce resource, Tribes has led the way, enabling a multitude of brands to establish profound connections with their consumers through its diverse media solutions that blend creativity, technology, and innovation. I'm deeply excited to be part of this journey, working alongside the dynamic Mumbai team to help Tribes scale even greater heights."

Prior to joining Tribes Communications, Yasmeen held several key leadership positions at renowned agencies such as HT Media, Fever 104 FM, Louis Phillip, Tommy Hilfiger, Pernod Ricard and others where she led diverse teams and implemented impactful marketing strategies for prominent brands across various sectors.

Welcoming Yasmeen, Gour Gupta, Chairman, Tribes Communications said, “I am happy to welcome Yasmeen to Tribes. With her rich experience in strategic thinking and client delivery, she's poised to elevate our integrated business efforts across all units".

As a fully integrated agency, Tribes offers medium centered, impactful solutions across OOH, experiential marketing, activation, digital solutions, and more.