The sport industry in India is expanding exponentially, with the sports management and marketing sectors experiencing significant growth and change. Increased spending on media, endorsements and sponsorships, rising importance of technology and data, coupled with the rise of sports leagues have essentially been the driving factors behind this growth and have spurred myriad opportunities in sports management. Today, sports is beyond just being an active platform for marketing or creating branding opportunities for corporates but is focused on creating value for fans across the country.

Recognising this changing face of the business of sports and the growing need to build a dynamic sports culture, Tribes Communication , a name in integrated marketing and communications, has announced the launch of Tribes Sports , which will focus on delivering comprehensive strategies that cater to every facet of the sports ecosystem.

In the world of sports, partnerships are the heartbeat of success and elevate not just teams and athletes, but entire communities. Tribes Sports is a comprehensive and management vertical that provides a wide range of services across the sports and entertainment sectors. From league development to athlete representation , the venture will focus on fostering growth, engagement, and long-term success, all while delivering value to stakeholders and the fraternity, the company stated in a press release.

"We are happy to embark on this new journey and incredibly proud to expand our services as Tribes Sports, empowering brands to discover exciting marketing opportunities through our specialized offerings," said Gour Gupta, chairman and managing director of Tribes Communication.

“Tribes Sports is a natural extension of our goal to push boundaries and create meaningful connections between brands and their audiences. With our expertise in integrated marketing communications solutions, we look forward to setting new benchmarks in India’s growing sports ecosystem,” Gupta added.