Maruti Suzuki Appoints Tribes Communications, MOMS Outdoor Media & Lakshya Media As OOH Partners
The brand is likely to spend Rs 100 crore on OOH ads this financial year
Maruti Suzuki has appointed three agencies - Tribes Communications, MOMS Outdoor Media and Lakshya Media - to manage its out-of-home (OOH) advertising account.
The brand is likely to spend Rs 100 crore on OOH advertising this financial year.
The news was confirmed to exchange4media by Shashank Srivastava, Senior Executive Director - Marketing and Sales, Maruti Suzuki India.
Earlier this year, Maruti Suzuki appointed Mindshare India as its new media agency for an account size believed to be around Rs 1,200 crore. The mandate will cover traditional, outdoor and digital media.