At Tribes, our planners are no less than ethnographers.

Mumbai: Out-of-home (OOH) advertising has long been a cornerstone of the advertising landscape, offering a dynamic platform to reach audiences in their daily lives. From traditional billboards to cutting-edge digital displays, OOH has continuously evolved to capture attention in an increasingly crowded media space.

In this context, Tribes Communications has emerged as a trailblazer. Founded in 2015, Tribes began as an OOH company and rapidly integrated digital advancements to redefine brand-audience connections. Their journey from static billboards to immersive, tech-driven campaigns exemplifies the innovative potential of modern OOH advertising.

Indiantelevision.com recently caught up with Tribes Communication’s chairman and MD, Gour Gupta. With over two decades in advertising and marketing, Gupta’s leadership has been crucial in driving growth and technological innovation across OOH, events, activation, and retail. His strategic vision continues to impact the industry profoundly.

Our story began in March 2015, when Tribes was founded primarily as an OOH company. OOH has always been a dynamic and versatile medium, its canvas for creativity limitless. This is what inspired us to explore a medium that could engage audiences in a creative and impactful way. Moreover, at Tribes we have always made a conscious effort to invest in technology and over the years this has paid off for us.

Our ability to adapt to the dynamic advertising landscape and leverage cutting-edge technology to create more targeted and personalised communication has been a key differentiating factor that has enabled us to push the boundaries of creativity. This strategic foresight has fueled our journey from a conventional OOH company to a more robust integrated marketing agency.