Tribes Communication delivered a defining performance at the ABBY Awards 2026, winning 48 metals, a Media Grand Prix, and the title of PR Specialist Agency of the Year, more than doubling its tally from the previous year.

The agency earned recognition across four client campaigns spanning financial services, paints, personal care, and building materials. Alongside its award-winning work with HDFC Mutual Fund and Kansai Nerolac, the agency was honoured for its collaboration with NIVEA, recognised for proving that meaningful impact and mindful innovation can go hand in hand, and its outdoor work with Wonder Cement, recognised for creating campaigns that continue making an impact long after they come down.

Gour Gupta, Managing Director and Chairman of Tribes Communication, said, "Beyond the recognition, what makes this achievement truly meaningful is the collective strength behind it. Diverse talents, our clients, our integrated thinking, and teams coming together with one shared belief that creating work goes beyond visibility to leave a lasting impact.