Case Studies

Honda Brand Activation Campaign
Brand Activation | Honda | Supporting child education

Taking into consideration the unsecured living conditions of 30 million children in India, where even necessities are out of bound, education remains a dream. While NGOs do their bit, Honda wanted to bring in joy to lives of such underprivileged children. In an initiative to light up dreams of these children, an interactive billboard was set up near a mall, wherein people took pledge to support a child’s education. During this brand activation, Honda, along with mallgoers, sponsored the education of 50 children.

Micheline OOH Campaign
OOH | Michelin | Working towards traffic menace

Like every city, Jaipur too witnesses multifaceted traffic problems, mainly due to non-adherence of traffic rules, with common violated ones being jumping red light and crossing stop line. Michelin took an initiative to remind commuters to follow traffic rules in the form of a Raod Safety Billboard – a unique out-of-home campaign. Using advanced technology and detecting traffic near signals, it flashed a message to people who violated traffic rules. As an effect, defaulters were seen receding. This campaign was an attempt to recognize & salute India and its changed drivers.

NBA Experiential Campaign
Experiential | NBA | Adding to India’s bucket of firsts

A country which is so obsessed with one sport – Cricket – the challenge here, was to build excitement for another sport – Basketball. We took it up! We built Backstreet street culture around it that echoed through rap & street art and India’s first floating basketball court. NBA in my backyard – this event took Mumbai by a storm. The city witnessed the basketball match on a floating court, enthralled by celebrities, bloggers & media persons. The experiential event’s impact was 30mn+ views across all platforms and 7.8cr worth of PR value generated.

FIFA Experiential Campaign
Experiential | FIFA U-17 | Emblem Launch

To launch FIFA U-17 Women’s World Cup 2020 emblem, the challenge was in creating a compelling story line that would catch the imagination of a cricket crazy nation. We ushered in the games through the symbolic gateway of India at Mumbai by taking it over for an evening and projecting a story true for million plus girls; they can dream, and they can win. The epic event saw presence of 2,000 HNIs & influencers, 2.5mn views across all platforms, 7.2 mn worth organic PR generated.

Johnnie Walker OOH Campaign
OOH| Johnnie Walker | Mission Mars – Keep Walking India

Celebrating the 4th anniversary of India’s Mission to Mars, Johnnie Walker launched a movie titled ‘The Journey’ for people to take pride in India’s most inspiring walk. Thus, came Johnnie Walker’s Mission Mars – Keep Walking India, a unique interactive installation amidst popular malls, encouraging people to be a part of this incredible journey. People got a chance to see the movie trailer by scanning a QR Code. Over 5,000 people walked their way to Mars; taking 50,000+ steps. This exceptional out-of-home advertising and brand activation strategy also found its way to social media and garnered 8mn views; and over 2mn impressions.

MagicBricks Brand Activation Campaign
Brand Activation | MagicBricks | Magic Bag

Every year, Delhi winter takes lives of the many homeless! While the fortunate ones can take refuge in their heated homes; the homeless are not so lucky. This ignited the idea for Magic Bag; a unique concept of recycling the used flex from outdoor campaigns and turning it into a sleeping bag lined with blanket inside. With this brand activation idea, we touched the hearts of millions of people and proved that a small initiative can make a large social impact - we helped bringing down death rates due to winter weather.

Parryware Brand Activation Campaign
Brand Activation | Parryware | Shudh Shuruwat

With a footfall of 20mn on key days; at least 200 tonnes of waste is generated on a daily basis during the Kumbh Mela. Parryware’s Shudh Shuruwat was an initiative to demonstrate practical and workable solution of solid waste management. Hoardings at all junctions of key locations created awareness of hygiene and sanitation among the deities and the locals. Providing bottles with carry bags to people to carry the holy Ganga water; boats equipped with nets and cleaning gear to clean the garbage dumped in the water, ensured waste reduction during the out-of-home campaign.

Telenor Brand Activation Campaign
Brand Activation | Telenor | Suraksha – Sapno ki Udaan

Children have big dreams and aspirations. But many a times parents struggle to secure their child’s future due to lack of means and resources. Telenor launched Suraksha, an initiative to give children the power to dream big, by providing their parents free life insurance worth Rs. 10K with every prepaid SIM card. We visited 235+ towns, meeting 500+ students per school, touching lives of 2.3mn parents and 5lac pencils were distributed along with free Telenor SIM; redeemed later by their parents. 20mn+ people were educated and enrolled; helping parents secure child’s future.

Nokia OHH Campaign
OOH| Nokia | Product Promotion

The out-of-home media campaign for Nokia 2 focused on highlighting the main attribute: two-day battery life. Campaign was rolled out in priority cities for 30 days to communicate this proposition to the masses and high traffic junctions/POS/colleges/youth hangouts were mapped for visibility & effectiveness. The month-long campaign took centre stage in 16 states, 52 cities, 1600+ media units and 4lac+ sqft of print. Nokia emerged as the number one mobile brand in India in 2017 with 16% increase in sales of the phone during the course of the campaign and 23% increase in post campaign enquiries; as per research conducted by TRA.

OnePlus Event Campaign
Event | OnePlus | Product launch

Something new, different and engaging – was the brief for promoting the new OnePlus mobile phone global launch at an event in New York. And we brought in the world’s first product launch event simulcast in theatres across 5 cities. A novel customer engagement concept that saw all theatres selling off their tickets within hours of being open. In a span of one week, the new product registered 1.1 mn consumer interest on e-commerce portal. More than 5,000 fans watched the live simulcast with over 20,000 impressions in a day; 500+ on spot bookings and 34,000+ units sold in 4.5 hours after the activity.

100 Pipers OOH Campaign
OOH | 100 Pipers | Play for a cause initiative

In an initiative to support & create buzz about a noble cause to provide sustainable drinking water to villagers in Rajasthan, a musical billboard was set up. Legendary British rock band, Dire Straits’ was brought to perform in India by 100 Pipers. They performed live on a billboard in Bangalore. This exceptional out-of-home advertising campaign attracted lot of eyeballs on Raod & to the tune of 500,000+ impressions on social media.

Nerolac Brand Activation Campaign
Brand Activation | Nerolac | Plastic Collection Drive

During Durga Puja, Kolkata generates tonnes of plastic waste! And this unsegregated plastic is hazardous to residents. With this thought, we ran a plastic collection drive that was supported not only by celebrities, but also by 25k households & 70 schools, aside Nerolac dealerships. A larger than life plastic waste display was created in the form of a life size mural of Mahisashur and Durga, which was visited by 200k people. With this brand activation campaign, we helped reduce wastage by 40%. Around 47mn worth PR was also generated.

Honda Vighna Free Visarjan Activation
Vighna Free Visarjan - Life Saver Boards

Ganesh Chaturthi is one of the most popular Indian festivals, especially in Maharashtra. In Mumbai alone, over 200,000 homes and puja pandaals host these Ganpatis during the festival. Pandaals are like make-shift temples hosted by local neighbourhood committee.

One of the strongest associations with Ganesh is the fact that he is the remover of Obstacles. He’s also called as “Vighanaharta” meaning “the remover of all obstacles”. However, every year there are several incidents of devotees drowning during 'visarjan'. Many steps have been taken by the local corporation to safeguard people but very little has actually been implemented on ground. This makes it difficult to keep an eye on millions of devotees during the -festival.

Honda has always believed that safety comes first. And stemming from that belief an idea was born to protect all the devotees during Ganesh Visarjan

A unique concept that helped keep devotees afloat during visrjan to avoid any untoward incident. Instead of immersing Lord Ganesha on the conventional wooden board known as a “path” in Marathi, Honda provided special boards to devotees before visarjan. These boards could be used to save you from drowning or drifting off into the sea.

OSRAM Brand Activation Campaign
Save The Ocean - Recycled Light Art Project - OSRAM -

Despite the breath-taking views of the Bandra-Worli Sea Link from Dadar beach, it lies isolated and full of trash. After several efforts to clean the beach, no effective measures were taken. The filthy beach was a social stigma and an online conversation starter. We wanted to convert these online conversations into action, on-ground.

To raise awareness on the impact of plastic pollution, invitations were sent out on every media platform signalling an urgent plea for help. Osram partnered with the Aarna foundation to start a huge cleanliness drive. Day after day, hundreds of volunteers pledged to clean the beach. Our cleanliness drive was in its 35th week and we wanted to create something Mumbai has never witnessed. Thus was born the Recycled light art project! A huge event along with a light and sound show was planned to celebrate Earth Day with celebrities, politicians, media and local citizens.

Light brushes were made using only waste material collected at the beach. Light painting artists used these as a medium to paint a message. It was a social & visual treat. Every price of art created with the lights was breath-taking and impactful.

Realme Brand Activation Campaign
India’s first pop-up store - realme

Realme wished to increase the Top of the mind brand awareness and recall for its mobile phones in high footfall malls in North India. The key objective was to give the TG a hands-on experience of its premium range of Realme 3 Pro, mobile phones.

The high decibel digital/social media Campaign was crafted to generate pre activity buzz among the TG and was launched 15 days before the scheduled launch date, The pre launch buzz resulted in high footfall during the launch day Approx 2000 plus people waited anxiously for the launch since early hours of the morning.

We organised an pop up store in Delhi, this time for realme C2. The event was held on 18 May 2019 at Pacific Mall, New Delhi and we saw realme fans from all over Delhi came to experience and get hands on the all new realme C2.

We had an exclusive offer to exchange your feature phone with realme C2 at just Rs. 2000 for first 50 people in the queue and another 50 people via lucky draw. It was fun filled day and here is our recap.

IndoAsians Brand Activation Campaign
IndoAsian’s Kotla Electrical - Shopping Carnival - LeGrand –

IndoAsian, an Indian-origin brand that is part of the Legrand Group, is organising the Kotla Electrical Shopping Carnival to empower traditional trade.

Established over 6 decades ago, IndoAsian is dedicating a whole week to solving the troubles faced by retailers of the Kotla Mubarakpur market on a day-to-day basis, this Diwali.

By organising India’s First Electrical Festival, the brand is establishing a welcoming business platform for the electrical community. It intends to remove the ‘badbad’ and ‘gadbad’ retailers go through on an everyday basis.

As a part of the Carnival, cleanliness drives have been arranged, shop accesses have been cleared and retailers have been given an online presence. Retailers can easily be found with the help of geo-tagging on the carnival’s official page online. This festival is aimed to draw more traffic towards the retailers’ businesses and give them a chance to celebrate #NoBadbadNoGadbad Diwali.

Oracle Partner Summit Event
Oracle FY 20 India - Partner Summit

To plan an overall experiential journey depicting “Tradition Meets Technology”

Annual format to bring Oracle India Channel Partners & Oracle SMT on same platform. 2N-3D event, covering intense discussions in multi track environment pertaining to Oracle Technologies and Plan. Rewards and Recognition to partners under 23 distinct awards categories. Total 130+ Delegates from Partner Organizations & 70+ Oracle India SMT

Recommended event place as JW Marriott Resorts & Spa, Jaipur; a perfect match “Traditional place with new age amenities” Strong Theme and Creative with Mix of Technology and Connect with Rajasthan. Overall Experiential journey, right from first communication till the end of the event.

Khohinoor Divine Concert Event
Khohinoor - The Divine Concert

Vivian aka Divine is an award winning Rapper & Hip-hop artist from the streets of Mumbai. With hit singles such as Farak and Jungli Sher, his raw and brutally honest Hindi rap draws inspiration from his own life. As the vanguard of India’s Underground Music scene, his ability to seamlessly fuse street Hindi rap and slang with International Hip-Hop Beats makes his live shows power packed.

Having been the inspiration for Ranveer Singh's role in Zoya Akhtar’s Gully Boy, a narratively powerful DIVINE, keeps it real as heard on “Mere Gully Mein”.

Aptly called the “Rap ka Kishore” Divine’s new album launch needed a befitting first show. This was created the KOHINOOR concert

NBA Gateway of India Event
NBA Gateway of India

It all began in December 2018, when the world’s most popular professional Basketball league, the National Basketball Association (NBA) announced that it would bring two preseason games to India in October 2019 (NBA India Games 2019); making it the first North American Sports league to foray into the country.

While India was gearing up to witness history in the making with Sacramento Kings taking on Indiana Pacers in Mumbai. The task at hand for the team was to challenge the existing perception of the NBA amongst Indians.

On Saturday, less than a week before the first-ever NBA India Games, the Gateway of India was illuminated in NBA colors like never before.

The spectacle of lights was a stunning display to mark the countdown to the historic preseason clash between the Sacramento Kings and the Indiana Pacers.